About Our Founder




Hello beautiful people,
  My name is Felice Williams, but you can call me Pearl. I am from Austin, Tx, home of the world-renowned SXSW. I started doing hair at the age of 12, I know that sounds young, but it is true. I started doing my friends and family's hair for $5 per person. When I turned 14 years old, I became a shampoo assistant at a popular salon and was thrusted into the addictive salon life. I was there every Friday and Saturday in the summer and can you say women, ballers and people selling everything you need. You never left the salon empty handed. I knew then that the beauty industry was for me. When I received my cosmetology license in 1998, I quickly gained popularity in my community. 
 I have always dreamt of having a hair care brand that would offer excellent services and stellar products. After having my daughter in 2011, I began testing formula's that would grow our hair. My daughter was born with eczema and It was hindering her hair growth, so I needed to solve the problem. My passion to create products that will maintain a healthy scalp drove me to acquire a degree in science. I have taken all that I have learned from experience and school and created a product line that focuses on growth and maintaining a healthy scalp. I am continuously looking for ways to improve my products, so feedback is welcomed. 
 Through hard work and a resilient attitude, we are now able to serve customers all over the world and I am thrilled that I could turn my passion into an amazing brand. I sincerely hope you enjoy all our amazing products as much as we enjoy offering them to you. If you have any questions, comments, or feedback about our product, please do not hesitate to contact us at
Sincerely, Felice “Pearl” Williams